New Colleges Ontario Ad Showcases Sheridan’s SIRT Centre

Sheridan’s Screen Industries Research and Training Centre is featured in a new TV ad campaign by Colleges Ontario that emphasizes the leading role that colleges play in preparing students for rewarding careers. The Centre’s motion capture facility and staff are shown in the ad, and SIRT team members assisted Colleges Ontario with the design of the 3D logo featured at the end.

Called Higher Education for a New World, the ad has started airing provincewide this week in both English and French. The ad will run for one month and will run again in the fall. The ad depicts how graduates are entering diverse fields such as business, health care and digital animation. Click here to learn more about the ad.

Sheridan’s Screen Industries Research and Training Centre (SIRT) is an applied research centre established by Sheridan in 2010 at Pinewood Toronto Studios in the east end of Toronto. It’s dedicated to fostering collaborative innovation in Ontario’s film, gaming and television industries. SIRT works with industry, academic, and government partners to conduct collaborative research and provide Ontario’s professionals the training needed to build the province’s competitive advantage in the screen-based entertainment industries.

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