Ageism Widespread in Canada Limiting Independence and Choice for Older Adults

Ageism is the most tolerated form of social prejudice in Canada compared to racism and sexism, and many well-intentioned Canadians are, in fact, depriving their elders of the independence and choice that are crucial to aging well. These are among the findings of the Revera Report on Ageism: Independence and Choice As We Age, released today by Revera and the Sheridan Centre for Elder Research. The report accompanies the launch of the Revera Innovators In Aging program, a $20 million commitment by Revera to bring promising innovations to life that help seniors maintain their independence.

Ageism is the next great social issue that demands our attention, and together, individuals, organizations and governments need to take action,” said Thomas Wellner, President and CEO of Revera. “In addition to conducting research on ageism and raising awareness of this issue through our Age is More initiative, Revera is committing $20 million to fund entrepreneurs who have developed innovative new products and services that will enhance the aging experience and help seniors live life to the fullest.”

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